Words in the Wild

The Challenge
Words in the Wild is a Bay Area literacy program that uses science and outdoor activities to bolster kids’ reading ability—turning a cerebral exercise into a whole-body experience that engages students at a deeper level. When the program was poised to grow from a small summer camp and after-school program to include teacher trainings and pre-packaged curriculums, the founder needed help creating a sophisticated brand that explained her unique vision to potential funders.



The Solution
Friday led the team through a strategic-planning process, then created a new brand identity and set of messaging guidelines to convey the program’s unique approach. The new identity illustrates the way Words in the Wild goes beyond literacy to embrace adventure as a tool to engage kids, educate teachers, and empower parents, all while also reflecting the founder’s deep knowledge of child development. Assets include a comprehensive brand guide, website, document templates, business cards, T-shirts, and flags for outdoor events.