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by Friday

An 8-Week Process 
to Help K-12 Schools Move from Crisis Management to Strategic Planning

Everything in the K-12 world is changing. We'll help you go from reacting to moving forward with confidence.

In this period of school closures and economic uncertainty, K-12 schools have scrambled to make sure kids are safe, healthy, and engaged in learning. But once the immediate crisis is over, leaders will start to address bigger long-term questions. FORWARD is an 8-week program designed to support your school as you answer these questions and reimagine school design, operations, 
and budgeting for the next year—or likely, much longer.

Each week, you’ll be guided through a step-by-step process led by advisors with experience supporting schools and organizations on strategy, innovation, leadership, and storytelling. And you’ll be surrounded by a cohort of peers who can share ideas, 
provide feedback, and cheer you on.

We'll ask four critical questions.

And your answers will generate a strategic plan.

Q1: What opportunities 
and challenges do we face?

Weeks 1-3: Develop a clear picture of our new reality and the most pressing challenges and risks to our model and the communities we serve

Q2: How will we adapt?

Weeks 4-5: Sharpen your focus on critical school model and operational shifts and opportunities for innovation

Q3: What’s our plan for making it happen? 

Weeks 6-7: Map a realistic and financially viable short-term action plan; brainstorm near-term opportunities and long-term vision

Q4: How will we communicate effectively? 

Week 8: Develop your message and communicate key shifts to your students and families, and staff and partners

What you'll experience.

Take a look at FORWARD's essential elements.


Condensed, actionable guidance with hands-on support along the way

Clear Framework

Step-by-step process to systematically address the complexity of the moment and organize your team’s response

All the tools you need

Access to tools, templates, and resources to be used now and in the future

Peer feedback

New ideas, inspiration, feedback and validation from fellow school leaders facing similar challenges

Guest Speakers

Expert insights from leading advisors in the areas of operations, finance, legal, and school performance

student at desk

Your takeaways will vary depending on the specific challenges you’re facing, but we’re prepared to help you discuss issues including…

  • Innovation in school model design
  • Projected learning loss,  instructional shifts, and new benchmarking
  • Student wellbeing
  • Budgeting and financial planning
  • Staff restructuring
  • Family, staff, and community leader engagement strategies

Meet your guides.

The cohort will be led by strategists and creatives at Friday, in addition to our K-12 network of expert advisors and key partners from EdTec, YM&C, CSGF and Silicon Schools Fund.

Annie Crangle

Partner, Friday
Strategic planning and leadership development

Iris Nguyen

Expert Advisor
School operations and business planning

Dr. Jeffrey Hunt

Expert Advisor
School performance and equity

Austin Dannhaus

Partner, Friday
Program design and innovation

Scott Kirkwood

Creative Director, Friday
Brand and communications

Cost-conscious pricing.

We believe strategic planning support should be accessible to everyone—especially school leaders working tirelessly to prepare our future generation. And we know that the current economic climate means every dollar counts. So we’ve created a cost-conscious, high-value model, combining cohort collaboration, individual feedback, and the opportunity to learn from experts. Contact us for pricing details.

Contact Us

Learn from us.
Learn from our clients. Learn from each other.


Based in Oakland, with national partners.

Want to learn more?

Share your info and we’ll reach out with more details. And you’ll get instant access to our Response Readiness Checklist, which includes 10 key questions to start plotting your course.

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