Case
‍Studies

We work alongside organizations who are changing the way we learn, increasing social mobility, and strengthening our communities.

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Edgility Search, a client of Friday social impact consulting

Edgility Search

A refreshed brand that turns unconventional rigor into clear differentiation.

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Genesee Co-Op Federal Credit Union, a client of Friday social impact consulting

Genesee Co-op Federal Credit Union

A values-led brand and website that turns community trust into digital clarity.

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AASCU

Transforming a complex national organization into a clear, engaging digital brand experience.

CodePath

More demand, more friction, more labor. The system had to catch up.

Coming Clean

Strengthening funding resilience by aligning membership, strategy, and revenue.

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New Tech Network

More services meant more confusion. Structure changed that.

Understood needed clearer, more connected messaging and materials that would resonate with funders.

Understood

Vision was clear. Fundability wasn’t. How might messaging open doors?

Clearwater Credit Union

Expansion sparked a bigger question: would the name scale along with the credit union?

John Muir Charter Schools

A brand that replaces deficit narratives with student power—and institutional trust.

Front Step

The naming process needed a reset: one that honored history and built shared confidence.

San Joaquin Community Foundation

A story that invites the full region in—without compromising its commitment to equity.

REACH Collaborative

Lumina Foundation's REACH Collaborative

An initiative alone wouldn’t shift systems. That change required the right story.

Turn Purpose Into Power

Leave an unforgettable mark. Make an unbelievable impact.