San Joaquin Community Foundation
Friday translated a new strategic vision into compelling brand messaging bolstered by a new visual identity, website, and communications strategy designed to engage diverse community members.
Brand Strategy & Messaging
Facilitated working sessions with the Board of Directors to align on organizational values and focus areas.
Turned a theoretical agreement to prioritize resources for marginalized communities into a shared vision and approach for doing so through tangible, conversational brand messaging.
Brand Identity & Website
Crafted a new visual identity that celebrates and invites in the diverse, bold, energetic people of the San Joaquin region. Provided San Joaquin residents, businesses, and philanthropic partners with clear ways to engage with the Foundation through a completely redesigned website.
Community Engagement
Created a robust communications plan including innovative tactics for reaching, engaging, and elevating the voices of San Joaquin residents historically missing from the table.
“The communications plan was amazing. It was everything we talked about. We were able to secure an investment from donors to engage a communications and marketing consultant.” -Louis Ponick | Director of Donor Relations, San Joaquin Community Foundation