Roble Ventures

THE CHALLENGE
Can a for-profit business have a not-for-profit attitude – and still sell?

Roble Ventures invests in technologies that transform the way people prepare for, connect with, and deliver their work. However, what sets Roble apart from other human-centric tech investors is an intentional focus on working with the underdog: technologists who have backgrounds and experiences that are often overlooked or outright excluded in the tech industry. Roble was determined to boldly share this mission-driven approach without losing the confidence of investors and inventors looking for a venture capitalist, not a nonprofit.

THE SOLUTION

Together Friday and Roble narrowed in on the concept of “tech that powers human ambition” to clarify Roble’s focus on both people and profit, technology and humanity. We paired organic shapes with modern colors and fonts to represent this same balance and brought them to life with a new website built in Webflow. This comprehensive rebrand gave Roble the tools they needed to show their target audiences that doing good is good business.