Ideas by Friday

Trump’s “Compact for Academic Excellence” is a Brand. Here’s the Audit.

When the Trump Administration unveiled its Compact for Academic Excellence in Higher Education, it didn’t just propose policy—it launched a brand.

“We Can’t Say That”: Messaging that Prioritizes People Over Preferences

“Everyone on our team would agree with what you’ve written, but we can’t say that.”

Friday’s Ultimate Website Refresh Guide: A Practical Roadmap for Nonprofit Leaders and Communications Teams

In today’s digital landscape, your website serves as the primary interface between your organization and its various stakeholders – donors, beneficiaries, partners, and volunteers.

What really makes workshops work?

The whole point of collaboration is that you give and take from each other, and that’s how you create things that are totally new. –Virgil Abloh

Lessons from a Charter School Rebrand: 5 Tips for Reaching Nonprofit Audiences

John Muir Charter Schools (JMCS) are a lot like their students – bold, vibrant, and unconventional. Our team had the honor of translating that brilliance into a refreshed brand we’re really proud of.

Asset-Framing For Nonprofits: Writing Toward Hope

As a social impact consultancy, we’ve noticed an asset-based messaging trend. Supported by research and their field experience, nonprofits are losing interest in language that magnifies a community’s deficits.

Three Keys to a Successful Rebrand

Lessons from a 5-week Brand Sprint with Growth Public Schools.

Few of Society’s Problems Can Be Solved Over a Cup of Coffee. Loneliness is One of Them.

We live in a nation divided by politics and isolated by technology. One Indy nonprofit is bridging that divide by helping residents forge meaningful connections.

Embracing Diversity in Design

Designing for every single user isn’t a hindrance — it wholly amplifies your design. A collection of best practices to improve your approach to digital design.

Structured Storytelling: 5 Ways to Deliver More Engaging Content

Imagine you’re a guest at a wedding, engaging in small talk with the person seated next to you. You ask them the standard “what do you do” question, and you get a rambling, stream-of-consciousness explanation that includes plenty of unnecessary details.

6 Conditions of a Healthy Community

With so many forces working to disrupt and divide, we must intentionally unite our efforts to build healthy communities that serve as engines of prosperity and justice.

Race Still Matters: Reflections on a new tool centering student voice, equity and systemic change

Insights on the student experience from '23 Fellows Dominique Horton and Mackenzie Hahn

A Checklist Isn’t Big Enough: Making Space for DEI in Hiring

Tales from a new hire at Friday. I’m bi-racial and the child of an immigrant. I’ve been trained to be as White, male, and ‘Merican as possible if I want a shot at… well, taking a shot.

Winning Retreat Planning Strategies

A few weeks ago, Friday staff came together for a team retreat in Austin, TX. Meeting in person was a much anticipated event since our team is mostly remote, and we took a break from seeing each other during the height of the COVID-19 pandemic.

One Simple Question: The Importance of LGBTQ+ Inclusivity in Education

In the United States, each of us lives two simultaneous realities – one in which the Golden Age of television brings us the most diverse, representative casts we have ever seen, while, at the same time, nine unelected federal officials draft court decisions that lay out a clear path for the repeal of the civil liberties that are an unspoken given in those same shows.

Is This Thing On? How to Rise Above the Noise With Your Communications

Put down the bullhorn and think deeply about how to communicate in a way that is more likely to capture your audience's attention.

When Purpose Isn’t Enough

It’s easy to embrace purpose as an organizational goal, but to determine if it’s truly a guiding principle, ask yourself one simple question: What are we willing to sacrifice for the sake of our purpose?

Making the Most of Virtual Workshops

Zoom workshops are hard. Here are a few ways to make them a little easier — and dare we say, fun.

When Nature Sparks Creativity

By focusing your attention on the tiniest details, you can find your way through the thickest forests — and the toughest projects. Insights from Tristan Gooley’s book, <i>The Lost Art of Reading Nature’s Signs.</i>

How Informal Communication Strengthens Teamwork

When we first started Friday in 2019, we intentionally decided to build a fully-remote company due to our four co-founders being spread out across California.

Designing Solutions with Empathy: 5 Things Motherhood Has Taught Me

Partner and new mom Elizabeth Cameron shares how motherhood has not only shaped how she sees the world, but also how she approaches Friday's work.

Empowering your team to (re)discover their creative potential

“Are you considering becoming a creative person? Too late, you already are one.” – Elizabeth Gilbert

Putting the Social Responsibility in Social Impact: Why CSR Isn’t Just for Businesses

Last month’s announcement from the founder of Patagonia that he was donating the company to support efforts to fight climate change caught the attention of many.

Time for a Change

Reflections on strategic planning, adjusting internal processes, and embracing change at an environmental health and justice nonprofit collective.

What I Learned by Losing an Election

My run for a local school board position reminded me how difficult it is to turn complicated ideas into one simple message — even for those of us who do that for a living.

Let Your Students Be Your Guide

How school districts are tapping into student voice to identify conditions gaps and influence decisions to create more equitable learning experiences.

Building Together: Best Practices for Equitable Neighborhood Investment

Reflections from Taylor Jones, ’23 Friday Fellow

From Struggles to Solutions: A Teacher’s Takeaways After a Summer with Friday

Reflections from Ariana Chenlo, ’23 Friday Fellow

Better is Possible: How Change Really Happens

Last year’s Turkey Trot was a turning point for me. The Thanksgiving Day fun run tradition, intended as a lighthearted way to make room for dinner, had become an annual litmus test for my physical health.

Who’s at the Table?

What the vegan-curious can teach us about unexpected insights and seeing opportunities differently.

Four Lessons We’ve Learned About Creating Company Culture

Organizational culture isn’t about employee perks or special events — it’s the day-to-day interactions and persistent improvement efforts that make every team member feel valued.

From Crisis Management to Strategic Planning: Insights & Exercises for K-12 Schools

Four frameworks to drive strategic planning in the midst of the pandemic, and lessons learned from our Summer 2020 FORWARD cohort.

The Obvious Leader

Effective leaders recognize the obvious, question how it appears, and reinforce its value.

Turn Purpose Into Power

Leave an unforgettable mark. Make an unbelievable impact.